The more precise you describe the problem, the better your solution will be and thereby you will increase your chances of success. Content marketing is what Bplans is all about. Every business needs to have a written business plan. What need does it specifically fulfill?
Plus, again in general terms, women make up a relatively small percentage of jet ski purchasers. While these questions may seem like a lot of work to answer, in reality the process should be fairly easy.
What demographics and behaviors make up the market I plan to target?
Again, if you run a clothing store you also compete with online retailers, but there is relatively little you can do about that type of competition other than to work hard to compete in other ways: great service, friendly salespeople, convenient hours, truly understanding your customers, etc.
Focus on differentiation. Key customers The final section of your target market chapter should discuss key customers. Every business will have key metrics that it watches to monitor growth and spot trouble early, and your business plan should detail the key metrics that you will be tracking in your business.
The key is to understand the market in general terms and then to dig deeper to understand whether there are specific segments within that market--the segments you plan to target--that can become customers and support the growth of your business.
Market Opportunities Market research is critical to business success. On the surface, none of these things look like real direct competition, but they were how people were to solving their transportation problems at that time.
Know your competitors by gathering information about their products, service, quality, pricing, and advertising campaigns.