Depending on your target audience, you may choose to send one or the other, or a mixture of both. To get you started, here's a template using the framework I discussed above as well as an example of a letter that follows it. Money is the basic necessity for all the luxuries of life and same is true for campaigning.
We have a dream this year to add a music class in the hopes that each of our students who desires will have the opportunity to develop a talent in music. Sign the Letter Have a leader in your organization sign the letter to connect with more donors.
You have no idea how much it means to me to have your support. A post script PS is appropriate in this form of letter and can convey additional information such as deadlines, goals or a final reference to the story or facts used at the beginning of your message to tie it together.
As the name suggests, individual appeals are donation letters directed to individual donors. Your donation will go toward [insert effort, accomplishment, or project].
Matching gift fundraising letters are tangible letters or emails that nonprofits send out to donors to remind them to submit matching gift requests. Many nonprofits write corporate donation letters to request in-kind donations meals for an upcoming charity event, gift certificates for a rafflecollect employee gift matches, or ask for a sponsorship.
Truth be told, everything from your intended audience to your donation letter format matters if you want to attract donors.
The Solution: After writing about the need, outline the solution.