Here are a few visual examples of popular direct mail formats and their copy elements: Oversized Postcard Jumbo Postcard For more information on direct mail formats and when to use them, check out our article, What Is Direct Mail Marketing?
On the other hand, your subheads can be a bit longer than your headlines.
Tell you readers exactly what they need to do call, email, click on link if they want to take your exceptional offer. Talking about multiple ideas in the same paragraph can confuse readers. Personal letter from the owner showing his great credentials.
You only have a few crucial seconds before someone tosses you in the trash, so get to the point immediately. This is your chance to speak openly, and persuasively, to the consumer. Make sure your business has high enough margins to afford the expenses of a mail drop.
Desire: Tell a success story about your product or service To avoid your prospect stop reading, keep the copy flow.